There is no doubt that the importance of social media for business promotion is constantly growing as more and more people are joining the most popular platforms, including Instagram, Facebook, TikTok, Twitter, and LinkedIn. So, it makes sense that you are trying to use these networks to your advantage to promote your products and, hopefully, increase your sales.
However, promotion on social media isn’t as easy as it may seem. Simply posting content boasting about the quality of what you are selling is far from enough to help you attract more prospects and convert as many as possible into customers.
1. Focus on Gaining the Right Followers
To be able to promote your products you need people to promote them to. This is why the most important thing to focus on is gaining more followers. Nevertheless, it’s important to understand that it is not only about increasing the number of people following your account. For instance, when you want to grow Instagram followers there are many approaches, but you should only choose those that bring you relevant followers. This refers to your ideal customers, or in other words those Instagram users that might buy your products.
To do this, first of all, you must create relevant and valuable content, and you must invest in tools, services, and professionals that will help you target the right users, and develop the right strategy to attract them. It’s important to avoid cutting corners. For instance, buying followers means that you might be promoting your brand to inactive users and bots. And it may even be harmful to you since the social network in question may ban you for breaking the rules.
2. Avoid Being Too Salesy
While the main reason why businesses are using social media is to promote their products, they must resist the urge to simply promote their products. If your profile is full of content exclusively about your products, you wouldn’t be using the full potential of social media. What’s more, users will perceive you as annoying and unworthy of being followed. Remember that most people don’t truly enjoy advertisements.
They go on social media to communicate with people, be entertained, and learn something new among other things. So, while it may sound counterintuitive, to promote your products, you should promote them less. At the heart of social media is content, and people will follow you only if they find the content you share valuable. They will also expect you to promote your brand, show your company’s values, take them behind the scene, let them meet your employees, and learn your story.
3. Choose the Right Platforms
Thanks to the popularity of social media platforms and the fact that there are many of them out there, the truth is that you can use them in various ways to promote your products. However, to benefit from your social media efforts there are different things to consider, and choosing the right platforms for your brand is one of the most important ones.
For instance, if you are selling fashion products, you don’t want to skip the opportunities Instagram provides for visual content, whereas if you are selling business software to companies, you should consider focusing on LinkedIn. This however doesn’t mean that you should create a profile on one platform and stop there. On the contrary, being present on several platforms can be very useful because it will allow you to reach more people.
4. Show User-Generated Content
User-generated content (UGC) is priceless for social media promotion. It’s like the ultimate word-of-mouth. It shows that not only does a person like your brand and your products, but they are willing to dedicate some of their own time to creating something for you. There are many different ways to inspire your followers to create content for you.
For instance, you can ask for feedback, you can create challenges, can offer prizes, etc. Also, you should make it a habit to save the best pieces of UGC and then repost them. You can create a schedule, you can do it for special occasions, or even randomly. However, followers will appreciate being acknowledged, and this will humanize your brand even further.
5. Use Paid Ads
Even though attracting people organically to your business profiles is very important, paid ads are still very effective in targeting the right audience. They can also be very precise and they are quite affordable.
Today it’s probably impossible for businesses to survive without social media. While the ultimate goal is to promote your products and sell them, when developing your social media strategy, you should focus on targeting the right audience, gaining a lot of followers, and building a great relationship with them.