Rolex is a company founded in 1905 and made high-quality watches for over a century. Rolex specializes in luxury watches, which often come with very steep prices. The products are internationally renowned for their quality and longevity, but the price tag might be too much for some people to bear. Despite this difficulty, Rolex still sells millions of watches each year because they have such an iconic history and reputation among designers and celebrities alike.
Many people will buy these expensive watches as investments or become so fashionable to wear one. Whatever the reason may be, it’s undeniable that Rolex commands respect from watch enthusiasts worldwide who want something more than just your average timepiece on their wrist. Rolex has enjoyed an enormous amount of success over the past century. It is still going strong in the high-end watch market, despite increasing competition from other brands such as Omega and Cartier.
The founder of the company, Hans Wilsdorf, was German-born but moved to England when he was young. He started a watch company in London in 1905 with his friend, who had become his brother-in-law Alfred Davis. Together they created a series of watches under the name “Wilsdorf & Davis”.
In 1908, Wilsdorf registered the trademark “Rolex” and opened an office in La Chaux-de-Fonds, Switzerland. The name “Rolex” was registered in 1915.
The company claims that Swiss manufacturers manufactured the prototypes of wristwatches in their workshops; then, they were put together and adjusted by Wilsdorf himself.
Rolex began to experiment with watch design and manufacturing: during World War I, they repaired clocks and developed gauges for watching instruments without compromising functionality. In 1919, Rolex moved its base of operations to Geneva, Switzerland, where the headquarters are still located today.
Rolex continued to innovate even after its founding, implementing new standards in quality watches and increasing its reputation for making durable products. In 1945, Rolex released their first waterproof watch called the Datejust. It was made with a crown that screwed into the side of the case instead of having external push buttons like earlier models. They released this model without an extra hand even though diving watches had previously been common to include this feature.
The company patented and then introduced the first wristwatch with an automatic date feature using a rotating disk below the face rather than an expensive calendar complication. This began as one component of a mechanism would replace all the other dials and perfect the automatic date-change feature.
Rolex has improved this watch, including creating newer models like the Datejust II and Datejust for men and women, respectively. If you want to start research, you can Google Rolex Singapore outlet to find a good reseller.
Rolex was also one of the first companies that made watches with chronometer-certified movements, which were more accurate than others available at the time. All Rolex watches of this caliber are chronographs, which is a title they actively promote.
Many celebrities and other entertainment industry figures have turned to Rolex watches as a stylish accessory. They are also celebrated for their durability, which is probably why so many people wear them for sports and other adventurous activities.
Rolex has used advertising to promote its brand and products, including sponsoring sporting events and celebrities.