Starting a new business is a massive undertaking, and it isn’t for the fainthearted. Still, more than two million startups get registered in Australia every month, showing that it really is possible for anyone to make their business dreams a reality.
However, you can’t go in blind. There’s an awful lot to think about if you’re serious about making your startup sustainable and successful.
Top advice for small business owners
There’s no one way to run a business, particularly as there are so many different routes you can go down. But, generally speaking, all new business owners would do well to apply these top tips.
Find your niche
If you want your small business to make an impression, you have to find a niche. Otherwise, it’s going to be that much harder for you to stand out amongst the millions of other businesses trying to build momentum.
Admittedly, finding a niche is often easier said than done. But, just keep in mind that your idea doesn’t have to be earth-shattering to be impactful. All you need to do is identify a gap in the market or find a problem that’s crying out for a solution.
Keep your idea simple, and always think about what it’s bringing to the consumer. Do that, and you’ll be well on your way to starting your own success story.
Never stop learning
Starting a business is a steep learning curve and one you have to be particularly savvy to keep up with. So, do yourself a favour and learn, learn, learn.
While blog posts and books are a great place to start, there is also an awful lot you can learn from the people around you and from other entrepreneurs. Seek out inspiration, advice, and input from a variety of different sources, and apply everything you discover to your business.
Ideally, this is a process that will continue as you grow. The world is constantly changing and your industry will be changing with it. As such, it’s important that you never become complacent.
Running a business is a pricey thing to do, however small yours may be. For one thing, the initial investment is likely to cost you at least $2,000 but could be closer to $5,000 or more, depending on a variety of factors.
Then, there are the overhead costs, which could include rent payments, property taxes, shipping costs, money for advertising, and consultancy fees. While it might add up to an eye-watering amount, you can’t be naïve to the costs of getting your business going.
Fail to be realistic about what you need to pay, and chances are you’ll pay the price further down the line.
Put yourself out there
The early days of running a business are no time to go all quiet. As an entrepreneur, you need to be able to speak out about your business and the products or services it provides. If that means stepping outside of your comfort zone, then so be it.
Enthusiasm and confidence can go a long way, especially when you’re networking or speaking in front of a crowd. If you’re expecting people to pay you money for your offers, then you have to give them a good reason to.
Realistically, your prospects aren’t going to want to buy into a business if it seems as though the founder and CEO aren’t all that bothered.
Even if you follow the above tips to a tee, it’s only natural to worry about the worst that could happen. But, rather than catastrophizing about the difficulties you might face, it’s better to use that mental energy to put a plan in place for if you do end up with problems.
The fact of the matter is that a lot of startups will have their share of financial worries at one time or another. So, consider what might happen if you really start to struggle. Figure out a decisive action plan, create realistic goals and you’ll be able to put those worries aside. Do so, and you’ll give yourself far more headspace to focus on progress and innovation.