Social media is a virtual platform that allows users to create and share content on a particular network. Instagram is a platform that fits into the social media space and it is incredibly popular because it provides users with a place where they can share beautiful visuals and many businesses and brands use this app to market their products and target their audience. Instagram has a massive audience of over 500 million daily users and compared to the past, it has now become much easier to become a well-known personality thanks to social media. There are certain rules and steps that you are required to follow if you want to be successful however you can bypass these steps by using a growth service. Using Growthoid is a great way to get more real Instagram followers that will engage with your content and improve your statistics. Some individuals, though, love doing things on their own so this article will lay out what you need to do to make your Instagram profile stand out.
Engagement is what drives social media and it is when users interact with one another. When someone follows you, your content will show up on their feed and they can engage with your content and the same applies when you follow an account. The more you engage on Instagram the more visible your content will be and you also connect with your audience this way which establishes loyalty and a healthy relationship. You can engage multiple ways on Instagram including:
- Comments/replying to comments
- Direct messages/replying to direct messages
- Following/following back
Use a content calendar
Another thing that is important when using social media is consistency. You have to remain consistent by posting regularly. If you do not have the time to do this manually, you can employ the help of a content calendar which allows you to organize and schedule posts and captions in advance, this includes Ads and sponsored posts. Content calendars still allow you to have full control and organization, it just makes your life easier by saving you time and helping you stay more organized. The main benefit of a content calendar is that it helps you maintain consistency and it keeps your audience engaged. It is also good for executing your marketing strategy on social media and not using a content calendar puts you at risk of losing consistency especially if you are someone who is too busy to manually maintain a presence online.
Geotagging is the act of adding your geographical location to your posts. When you are creating your post, simply click “add location” and search for your location in the search bar. This is a great way for people to find you and for you to reach a wider audience because some people frequently search posts under a specific location.
Hashtags are a word or words that begin with the “#” symbol. When you attach hashtags to your post, that post will be displayed on the corresponding hashtag page which in turn makes your profile and post easier to discover. A lot of people search hashtags so it is great to use them if you want to reach a wider audience and potentially increase your number of followers. You also have the option of creating your own branded hashtag which is a hashtag that is unique to your business or brand. When you have a branded hashtag, you create a community and it becomes easy to monitor what people are saying about your brand and business, all you have to do is search your branded hashtag.
Go heavy on all the features
Instagram has a wide variety of features and most of them are video-related. These features include:
- IGTV: This is a feature that allows you to post videos that are longer than the traditional 60-second videos that Instagram originally allowed.
- Reels: This is the latest video feature that allows users to create short 15 second videos accompanied with popular music or sounds.
- IGLive: Instagram Live allows users to go live on Instagram in real-time and when they do, their followers will be notified and they can then join the live session and interact with you in real-time.
IGTV is ideal for a series of videos and Reels are good for short-form creative videos. Reels generate the most visibility.