If you’re serious about growing your mobile app, you need to track quite a few metrics. By tracking these metrics, you will know whether your app is growing, stagnating, or losing traction.
The question is, which metrics should you track?
We will list those below to help you understand how you can monitor your mobile app better.
Without knowing the acquisition numbers, you will not scale up your app. You will not even know at what rate your app is growing. There are essentially two factors to consider when it comes to acquisition numbers.
Firstly, you have to look at the channels bringing the app downloads. That will help you understand which channels you should focus on the most.
- The number of downloads:
Secondly, you should have the download numbers for any timeframe. That way, you can monitor the growth of your app.
The acquisition numbers are pretty crucial whether you’re looking to grow your app organically or through advertising.
This is the most dreaded number for most app developers. That is why many app developers ignore this. However, only when you know the number of uninstalls, the percentage of uninstalls will you be able to plan the growth of your app better. It will also help you understand if something goes wrong with your app. If the uninstall rate suddenly spikes up, it indicates that your new features or new UI are not being well-liked by the users. It will help you limit the damage and get into the growth mode again.
Of course, getting more and more installs will not solve the problem. You have to ensure that the users are using your app. With the help of the metrics below, you can easily monitor the same.
DAU stands for Daily Active Users. As the number of installs grows, the daily active users should also increase. Only, in that case, will it become possible for you to develop your app consistently.
MAU is Monthly Active Users. It will help you zoom out from the day-to-day metrics and focus on the longer-term metrics. Once again, as the number of installs grows, the monthly active users should also increase.
- Average session length:
The average session length is when the user opens the app and uses it before closing it down. A higher average session length ensures that you can interact with the user more, and therefore the chances of getting a conversion or retaining the user are undoubtedly high.
- Frequency of use:
There is no point if the user uses your app only once a year or has very little frequency. That is why monitoring the frequency is also important.
When you monitor these metrics, it is easy for you to know about your app’s engagement. Rather than calculating all this manually, it is a good idea to go with the mobile app business metrics dashboard. That way, the entire tracking process will be automated, and you can better focus on the growth of your app.
Click through rates:
Not always, your users will remember about your app. That is why you will have to use various mediums to drive them towards your app even after installing it. That is why monitoring the click-through rates is essential. You have to monitor the click-through rates for different channels like:
- Push notifications:
Push notifications should ideally have the highest click-through rate among all the marketing mediums.
- Email CTR:
Email CTR should be between 1% to 2% if you’re doing it right.
- In-App notifications:
In-app notifications should help you generate revenue for your app. That is why monitoring them is essential.
Once you monitor these mobile app metrics with the help of a dashboard, it will be easier for you to grow your app consistently. If you ignore these metrics, chances are you will not know whether your app is growing or has stagnated.