Differences In Popular Social Media Platforms

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Are you someone who hasn’t spent much time on social media, but is now becoming more interested in it? Do you want to know the differences between the different social media platforms and how you can use this to your advantage especially when advertising for your business?

Social media is a powerful tool for reaching out to potential customers and keeping up with what’s happening in the world. But before you choose your platform, there are several factors you’ll want to take into account. 

Which social media network will be best suited for your needs? How many followers do you need? And how much time can you dedicate to it each day? The choice of which platform to use is an important one that should not be made without careful consideration. So here is some information about the differences in popular social media platforms.  


These days there are so many different platforms to choose from when it comes to both personal use and advertising as a business, however, 15 years ago this wasn’t the case, and back then one of the few social media platforms around was Facebook. Today Facebook still stands strong as one of the most popular social media platforms however, it is not so popular among younger audiences. 

Facebook is a place where you can post blog-type content, videos, images, and gifs. Here you can also react to posts as well as comment on them and share them. Facebook is especially great for smaller businesses with its feature Facebook Marketplace. Although this is mainly used for selling secondhand goods, it is also a great place for a small business to sell their products. Businesses are offered many possibilities on this platform, and there are numerous tools available that allow them to buy post shares for FB, likes, followers, and much more, which are a great way to raise awareness. As with other platforms, the number of followers on Facebook is a measurement for success, so no matter what you use Facebook for, you want to get your content out there and attract a wide audience.

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Here you will find a much older audience from millennials and upwards. This is something you should be considering before you make use of Facebook. 


How next platform on our list of popular social media platforms is TikTok. TikTok is the most recent addition to the social media world but despite being the newest platform, it has also become by far the most popular social media platform around with over a billion active users every single month. 

TikTok is a platform on which you can film, edit, and post short-form videos quickly and efficiently. When it comes to the TikTok demographic, its main reach is to younger audiences such as teens and young adults, however, there are people of all ages on the platform. 

TikTok is great for business as you don’t necessarily have to follow someone for their posts to show up on your timeline. This makes it a lot easier for businesses to get noticed and to be seen. TikTok also has advertising methods such as sponsored posts, which is something you will have to pay for, but it is well worth it. 


Moving on down our list, the next platform is Instagram. Instagram is a platform that has been around for over a decade now and has still kept its place as one of the most popular social media platforms, only being overtaken by TikTok in recent years. 

Instagram is a platform that has far more to offer than other platforms. These include video and image posting, live content, many different features to choose from, and more. Instagram is a great platform for businesses as it is somewhere where you can reach a variety of different audiences from different age groups. 

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Next up is Twitter. Twitter is one of the older social media platforms and is frequented more often by millennials. This platform is a microblogging-style platform but also allows you to post videos, images, and gifs.

Twitter is great for businesses who are needing help with customer service as you can use things such as chatbots which are automated artificial intelligence that can help answer frequently asked questions. 


Last but not least, we have YouTube. YouTube is exclusively a video platform, and unlike TikTok, is a place where you can post both short and longer videos. On YouTube, you can find all sorts of different audiences.

YouTube is well known for its advertising within its videos and any business should consider doing this. This kind of advertising does cost money though. If you don’t have a budget, using a YouTube channel to promote your products, share tutorials, and more is also a great way to do this.