Regardless of the fact that Google already told us (many times) that social media signals do not have a direct impact on the search ranking factor, there are other ways that social media can indeed influence SEO.
As a matter of fact, more webmasters are focusing more on link building to getting more likes and followers on social media. Let’s take a look at how social media marketing can help bring more visitors to your site and improving your overall SEO.
Traffic— it has been and always been one of the major ranking factors out there. And social media can affect your site traffic by offering more visibility to your content.
When lots of people share your content within their own network, they are going to send more traffic to your site and thus, boost your rankings.
Social media helps your site ranking through content promotions. Probably its best function is content sharing and it is the primary way that users engage with social media websites— whether it is through live streaming, photos, and videos, it is some form of content.
And if you are producing great content but do not reach your audience, all of your hard work will become futile. And this is where social media takes up the spotlight— empowering you to promote your quality content on a new channel and a fresh audience, providing you the boost to your brand.
And although the links from your social media shares may not have the same value as SEO backlinks from authoritative sites, it can influence bounce rate and on-site engagement. Producing killer content and the resulting engagement metrics that will send positive signals to the search engines.
Social Media Are Search Engines
People do not just use search engines to look for something. With search functionalities, social media platforms also serve as nice and powerful search engines themselves.
There may be some people who discover your page, profile or content through a social media search. This is why it is crucial to optimize your social pages and content with the relevant keywords in order to boost your visibility.
This should give you an idea of which keywords to use to provide your content more visibility in social search results, driving more clicks to your website.
Social media platforms also encourage external sites to link to your content. The key is that you need to have high-quality and authoritative content or you will have nothing to entice people to do some linking.
These kinds of contents and pages are commonly referred to as the linkable assets and you get to leverage social media to gain more exposure for your website. You can also use social media platforms to make networking and the outreach for local seo link building a bit easier.