Effective Ways to Improve Product Packaging

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Do you know what purpose the package around your product has? While holding the product is the obvious answer, there is something else. It should look good. The better designed your product packaging is, the more consumers will want to buy it.

Think about it, if something is visually appealing, you are drawn to it, right? Take a look at the packaging you have chosen for your product. Is there room for improvement? Is it time to enlist the services of the pros and use DeepKing Label to improve your custom packaging?

If you have decided it is time to take the plunge into better packaging, keep the tips and information found here in mind to ensure the changes you make are successful.aging

product packaging

Infographic created by Chicago Tag & Label, a custom label manufacturer

Content Concerns

If you are trying to create quality packaging, you may forget that customers are interested in purchasing the product, not what is around it. While this is true, the packaging you choose plays a huge role in the process, but it isn’t everything. The packaging you use should work with the product to help create the very best impact possible.

Use the outside of the packaging to convey what the product is for and information about the brand. Remember, where you put this information is just as important as customers don’t want to have to spend too much time trying to “figure out” a certain product. You need to make sure you have strong visuals on the outside of the product and explain what is inside the box. The clearer you make the information, the easier it will be for a customer to choose your product over the competition.


Try Out Varying Designs

Your product’s packaging, regardless of how unique or exclusive it is, doesn’t mean anything if people don’t purchase your product. This is why you need to choose a few different designs and test them out. You can do this using a focus group. In some cases, you can even make a focus group of your friends or family members. The key is to figure out the type of message your product is sending out to the viewers and make sure that it is in line with what you are trying to say.

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Just because the packaging you have selected is appealing to you, it does not mean your customer will have the same feelings toward it. This is why it is best to test and retest the packaging you have selected again and again.


Honesty Is Always the Best Policy

Packaging should present the product you offer in a good way. However, if you showcase the item in a manner that is totally untrue, it can lead to an array of problems. If this happens, when your customers purchase it and get it home, they are going to feel misled and cheated.

While the process may help to boost your sales initially, you will eventually wind up with disappointed and angry customers. Word of mouth advertising and retaining your current customers are crucial and honest packaging is essential for this. Let the product speak for you and your customers will come.


Always Focus on Practicality

It is important to be practical when designing product packaging. This is especially the case if the packaging is going to affect the overall function of the product. Remember, the looks are not always going to be what a potential customer is after. Things like efficiency and ease of use are also crucial. 

Try to look at your market and figure out the different ways that you can improve the overall functionality of the packaging. By doing this, you will be able to gain new customers just because of the functionality offered.

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Get to Know Your Customers

When you know your target audience, it is going to give you an idea about the type of packaging you should use for your product. Many factors are going to determine the final product, including income, age group, gender, and more.


Use Clear Typography

Consumers are only going to spend a few seconds looking at a product. The ones that don’t use clear typography are likely going to be passed right over. There are very low chances that they will stick around to try to figure out what it means.

Using clear and easy to read font is always a better option. An overly fancy font is going to be a pain for everyone, and people won’t be able to read the package with a glance. You must also make sure that the font’s color is compatible with the look and coloring of the packaging.


Remain Aware of the Competition

Make sure you know what your competition is doing. When you know what they are doing, you will be able to see the design elements they have incorporated into their packaging and how they differ from what you have done. It is also a good idea to look at the brands that aren’t as popular to see what type of design elements to avoid with your own packaging. Make sure that you list all the good and bad elements to create a unique recipe for your own successful packaging. By doing this, you can create a package that not only meets your requirements but also shows off your brand voice and identity.